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Guidance on the consistent use of property listing and advertising terms for estate agents.

Many different terms are used to describe properties on adverts, throughout the property buying and selling process. This includes adverts on property portals and physical advertising.

These terms include:

  • new to market
  • under offer
  • sale agreed

It's your responsibility to make sure this information is clear, unambiguous, and up to date while any advertising is live.

Our  pdf Guidance on property listing terms (137 KB) explains how property listing and advertising terms should be used. It aims to help everyone understand and use property advertising terms consistently.

The guidance:

  • applies to the marketing of residential property for sale or rent
  • is principally based on the application of the Consumer Protection from Unfair Trading Regulations 2008